By Nopniwat Krailerg
round and innocent faces, cute black eye patches, puffy and bulgy
bodies...the naturally and irresistibly adorable giant panda is one of the
most distinguished icons of China, having won the hearts of countless fans
from around the world.
September 24,2017 the "Beautiful China, More than Pandas" Sichuan
tourism promotional campaign, which was hosted by the China National Tourism
Administration and organized by the Sichuan Tourism Administration, arrived
in Chiang Mai, Thailand. The creative panda elements received widespread
praises and swept the city by storm.
Mai is often referred to as "rose of the north" for its idyllic sceneries,
serene mountains, tranquil waters and vibrant local folk culture. In 2003,
Chinese pandas "Chuang Chuang" and "Lin Hui" relocated to the Chiang Mai
Zoo, where a year later they gave birth to female cub "Lin Bing". The family
of three is the apple in the eyes of all visitors, and they have risen in
prominence as superstar animals among the Thai population.
afternoon of September 24,2017 in front of Maya Lifestyle Shopping Center,
Chiang Mai the latest world-class mega mall to open in Chiang Mai, a
passionate and aesthetically expressive "panda theme show" took to center
stage. Many panda figures from Sichuan put on an electrifying dancing
performance that stopped both locals and tourists right in their tracks, and
the whole place was soon packed with people and pulsating with energy.
the end of the "panda flash mob," visitors and tourists alike flocked to
take photos with the panda figures, and after receiving Sichuan tourism
promotion materials, they started to inquire from tourism staffs about
vacationing in Sichuan.
little panda DIY zone was equally popular. The different white panda models
stimulated the imaginative spirit inside locals and students and many came
to paint their own panda models. Their creativity were unleashed and a
myriad of Thai style panda artworks soon came to being, which were
appreciated and well-received by the crowd. The ensuing on-site selection
and award presentation ceremony pushed the liveliness of the atmosphere to
same time, as an integral part of the "Beautiful China, More than
Pandas" Sichuan tourism global promotional campaign, this time the "entering
famous university" panda fans recruitment activity entered Chiang Mai
University, and through online sign-up and on-site recruitment, a total of
eight panda fans were added to the ranks. The fans of the panda will have
the chance to head to Sichuan to tour the Panda Base.
edition of the promotion campaign was a massive hit among local tourism
industry professionals and the general population alike. The event
was reported by almost 130 Chinese and foreign media, successfully
instigating a wave of popularity in Sichuan tourism and instilling new
vitality into the interaction and growth of the tourism markets and sectors
of Sichuan and Thailand.