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Update September 2017

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Chiang Mai News

Beautiful China, More than Pandas" Campaign in Chiang Mai

By Nopniwat Krailerg

The round and innocent faces, cute black eye patches, puffy and bulgy bodies...the naturally and irresistibly adorable giant panda is one of the most distinguished icons of China, having won the hearts of countless fans from around the world.

On September 24,2017  the "Beautiful China, More than Pandas" Sichuan tourism promotional campaign, which was hosted by the China National Tourism Administration and organized by the Sichuan Tourism Administration, arrived in Chiang Mai, Thailand. The creative panda elements received widespread praises and swept the city by storm.

Chiang Mai is often referred to as "rose of the north" for its idyllic sceneries, serene mountains, tranquil waters and vibrant local folk culture. In 2003, Chinese pandas "Chuang Chuang" and "Lin Hui" relocated to the Chiang Mai Zoo, where a year later they gave birth to female cub "Lin Bing". The family of three is the apple in the eyes of all visitors, and they have risen in prominence as superstar animals among the Thai population.

On the afternoon of September 24,2017 in front of Maya Lifestyle Shopping Center, Chiang Mai the latest world-class mega mall to open in Chiang Mai, a passionate and aesthetically expressive "panda theme show" took to center stage. Many panda figures from Sichuan put on an electrifying dancing performance that stopped both locals and tourists right in their tracks, and the whole place was soon packed with people and pulsating with energy.

After the end of the "panda flash mob," visitors and tourists alike flocked to take photos with the panda figures, and after receiving Sichuan tourism promotion materials, they started to inquire from tourism staffs about vacationing in Sichuan.

The little panda DIY zone was equally popular. The different white panda models stimulated the imaginative spirit inside locals and students and many came to paint their own panda models. Their creativity were unleashed and a myriad of Thai style panda artworks soon came to being, which were appreciated and well-received by the crowd. The ensuing on-site selection and award presentation ceremony pushed the liveliness of the atmosphere to new height.

At the same time, as an integral part of the   "Beautiful China, More than Pandas" Sichuan tourism global promotional campaign, this time the "entering famous university" panda fans recruitment activity entered Chiang Mai University, and through online sign-up and on-site recruitment, a total of eight panda fans were added to the ranks. The fans of the panda will have the chance to head to Sichuan to tour the Panda Base.

This edition of the promotion campaign was a massive hit among local tourism industry professionals and the general population alike. The event was reported by almost 130 Chinese and foreign media, successfully instigating a wave of popularity in Sichuan tourism and instilling new vitality into the interaction and growth of the tourism markets and sectors of Sichuan and Thailand.


HEADLINES [click on headline to view story]

Beautiful China, More than Pandas" Campaign in Chiang Mai


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